Company History

We love what we do and pride ourselves on our passion and having a unique perspective on what really sells and lets homes in the areas we work in.


Rex Gooding Estate Agents are synonymous with the standards and commitment of an independent, third generation, family run business that prides itself on its market knowledge, experience and integrity.


The Gooding family’s property roots go back to 1937 when the late Charles Gooding qualified as a Chartered Surveyor and went on to run his own Estate Agency. He was the Father of Rex Gooding and the grandfather of Chloe and Daniel Gooding who run the business today.


Charles Gooding on his retirement sold his firm, Nelson H. Sutton, to Beardsley Theobalds that later became Halifax Property Services.


Rex Gooding started his career in 1960 with Walker Walton Hanson, now called Savills. Rex worked at their Albert Road branch, which is today Rex Gooding’s West Bridgford office. He later moved to Hallam Brackets, who were then located in the building opposite our office, next door to M&S. Rex managed Hallam Bracket’s West Bridgford and Ruddington offices before setting up on his own in 1988. Rex is the past Chairman and current President of the National Association of Estate Agents (East Midlands Branch) and a Trustee and Vice President of the Old Tridents Society (Trent College).


Chloe Gooding studied Real Estate Management at Nottingham Trent University and qualified as a Chartered Surveyor in 2002. Chloe joined the large firm of surveyors, Lambert Smith Hampton. Chloe has also worked at Capital Retail and at Pizza Hut as their acquisitions Manager before joining the firm in 2006 as a Partner heading up the commercial department.


Daniel Gooding, like his Father and Grandfather, attended Trent College. Daniel studied Real Estate Valuation & Management at the University of the West of England in Bristol. Daniel moved to London and in 2005 became Branch Manager of a busy Central London Estate Agency selling houses in the Fulham & Chelsea area. Daniel joined the firm in 2008 as a partner heading up the residential department.


The firm is governed by the major regulatory bodies within the property industry; The Royal Institution of Chartered Surveyors, National Association of Estate Agents, Association of Residential Lettings Agents and The Property Ombudsman Scheme.


The company specialises in the acquisition, sale, letting and management of residential and commercial properties, combining the use of revolutionary internet technology with good old fashioned customer service. (Watch our new company profile video)

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